Monopoly in rice trade where rice are purchased at distressing prices is a common occurence in the Philippines. This means farmers waiting 4 months per little crop, in the end not earning enough even for the necessary expenses of replanting, and more so for the needs of their families.
With resourcefulness, and unwavering determination, Fidel looked past the common channels and worked on his own to find partners directly who can buy his crop at fair prices and get them online for people to buy.
Despite meager earnings as a consequence of low prices in unfair trade of rice, and even with other financiallly viable options for livelihood, he chose to become a farmer. He did this so he can be close to his family and watch his 2 kids grow up, to save the land of his family, and to continue the legacy of his father, also a farmer.
Going organic is a choice he made so that it is safe to the environment, makes farming sustainable for the next generation, as well as provide people rice that is safe to eat, same as what he wants his family to have daily.
The rice you buy at GERALD.ph, acquired at fair prices, ensures that the hard work per little crop of local organic farmer Fidel Lorenzo, would be well rewarded.